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145
Number of Businesses
3,207
Number of Employees
10.62:1
Employees/Residential Population Ratio
  • Persons per sq. mile: 2,025 (City average: 5,646)
  • Walk Score: 50
  • Food Services & Drinking Places
  • Home Furnishings, Building Materials
  • Garden Equipment & Supply Stores

Profile 2021

Marketplace Profile

Marketplace Profile**: 2 Minute Drive Time Retail Potential (Demand) Retail Sales (Supply) Retail Gap  Leakage/ Surplus Factor Number of Business
Motor Vehicle & Parts Dealers Retail Potential (Demand)$820,842 Retail Sales (Supply)$9,464,801 Retail Gap-$8,643,959  Leakage/ Surplus Factor-84.0 Number of Business1
Furniture & Home Furnishing Stores Retail Potential (Demand)$134,157 Retail Sales (Supply)$6,391,089 Retail Gap-$6,256,932  Leakage/ Surplus Factor-95.9 Number of Business3
Electronics and Appliance Stores Retail Potential (Demand)$124,777 Retail Sales (Supply)$387,488 Retail Gap-$263,211  Leakage/ Surplus Factor-51.4 Number of Business1
Building Materials, Garden Equip. & Supply Stores Retail Potential (Demand)$230,588 Retail Sales (Supply)$6,494,146 Retail Gap-$6,263,558  Leakage/ Surplus Factor-93.1 Number of Business4
Food and Beverage Stores Retail Potential (Demand)$724,743 Retail Sales (Supply)$4,619,567 Retail Gap-$3,894,824  Leakage/ Surplus Factor-72.9 Number of Business2
Health and Personal Care Stores Retail Potential (Demand)$239,110 Retail Sales (Supply)$0 Retail Gap$239,110  Leakage/ Surplus Factor100.0 Number of Business0
Gasoline Stations Retail Potential (Demand)$393,535 Retail Sales (Supply)$0 Retail Gap$393,535  Leakage/ Surplus Factor100.0 Number of Business0
Clothing & Clothing Accessories Stores Retail Potential (Demand)$207,982 Retail Sales (Supply)$1,053,781 Retail Gap-$845,799  Leakage/ Surplus Factor-67.0 Number of Business1
Sporting Goods / Hobby / Music / Book Stores Retail Potential (Demand)$109,505 Retail Sales (Supply)$690,253 Retail Gap-$580,748  Leakage/ Surplus Factor-72.6 Number of Business1
General Merchandise Stores Retail Potential (Demand)$575,655 Retail Sales (Supply)$0 Retail Gap$575,655  Leakage/ Surplus Factor100.0 Number of Business0
Nonstore Retailers Retail Potential (Demand)$78,375 Retail Sales (Supply)$71,505 Retail Gap$6,870  Leakage/ Surplus Factor4.6 Number of Business1
Food Services & Drinking Places Retail Potential (Demand)$388,920 Retail Sales (Supply)$9,867,733 Retail Gap-$9,478,813  Leakage/ Surplus Factor-92.4 Number of Business9

 

**Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. The Leakage/Surplus Factor measures the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. The NAICS is used to classify businesses by their primary type of economic activity.

Demographic Data

Demographic Data: 2 Minute Drive Time 2010 2019 2024 (Projected)
Population 2010312 2019302 2024 (Projected)299
Households 2010158 2019155 2024 (Projected)154
Median Age 201036.9 201939.1 2024 (Projected)40.2
Median Age: % 0-9 201010.9% 201910.9% 2024 (Projected)10.6%
Median Age: % 10-14 20105.1% 20195.3% 2024 (Projected)6.0%
Median Age: % 15-24 201016.3% 20199.9% 2024 (Projected)10.6%
Median Age: % 25-34 201015.0% 201917.9% 2024 (Projected)13.7%
Median Age: % 35-44  201013.4% 201912.9% 2024 (Projected)15.3%
Median Age: % 45-54 201015.0% 201913.2% 2024 (Projected)12.0%
Median Age: % 55-64 201012.8% 201913.9% 2024 (Projected)13.3%
Median Age: % 65+ 201013.6% 201915.9% 2024 (Projected)18.4%
Median Household Income 2010*** 2019$39,076 2024 (Projected)$47,586
Average Household Income 2010*** 2019$56,908 2024 (Projected)$68,543
Per Capita Income 2010*** 2019$27,326 2024 (Projected)$32,825
Total Housing Units 2010208 2019210 2024 (Projected)210
Total Housing Units: % Owner Occupied Units  201029.8% 201927.1% 2024 (Projected)26.2%
Total Housing Units: % Renter Occupied Units 201046.2% 201947.1% 2024 (Projected)47.1%
Total Housing Units: % Vacant Housing Units 201024.0% 201926.2% 2024 (Projected)26.7%
Median Home Value 2010*** 2019$89,062 2024 (Projected)$130,000

 

Housing Data

210
units
  • 27.1% Owner Occupied
  • 47.1% Rental
  • 26.2% Vacant
Median Home Value
$89,062
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